Building Synthesis' 'Book of the Year' interactive Webflow site

Every year, Synthesis' team vote for the most impactful books and media they've come across in the last 12 months, and share the list with the world.

Typically they share this on socials, but this year was different. This year we saw an opportunity in launching the library of content recommendations on their site, allowing people to explore their historic recommendations alongside the new collection.

We built an easy-to-use CMS collection for the media Synthesis wanted to highlight, which was connected to one of the most fun and playful interfaces we've ever built.

Synthesis asked us to explore the concept of an infinite canvas where media could be explored in an immersive way. Very different to the typical text links that most book of the year lists comprise of.

We delivered this unique experience in Webflow, pushing the platform's boundaries with custom code and GSAP animations.

We could explain more, but this is something you should really experience for yourself: Synthesis Book of the Year

On top of the unique experience which is true to Synthesis' brand, the content in the new CMS we built for Synthesis is now producing compounding SEO benefits which will continue to grow as they add more rich recommendations for each piece of media.

Synthesis' site is already ranked in the top 10 results for the book which won their 2025 award.