- We created a set of personas that provided insight into how Whenivity's target users thought and behaved
- The personas were split into the key user-groups that Whenivity wanted to target with their initial product launch
- We discovered how they plan group meet-ups, what apps they use regularly, and what they struggle with
- These personas were used as a basis for the next step of design work to empathise and align with the user's need and goals
- We regularly updated these personas and empathy maps when re-engaging with users during interviews and usability tests by asking them a few questions specifically for this purpose at the end of their sessions
- Reflecting on these personas helped our partner to understand where their focus would be best aimed
- Unique techniques were used to gather and analyse user sentiment towards planning and arranging meet-ups with their friends including:
- Analysis of subreddits dedicated to planning events for small groups
- Human-monitored, AI-assisted analysis for an improved efficiency in dealing with large amounts of unstructured user feedback
