How to get Social Proof Before Your Product Launches

Written by

Michael Fordham

Social proof is a way to show the world that you're not just another hopeful in the tech arena, but a soon-to-be heavyweight contender.

But how do you muster an applause when your product is still backstage, prepping for its grand debut?

Even without a product in hand, your startup can still gather a virtual crowd.

Here's how to conjure up some social proof magic before your product sees the light of day.

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1. Leverage the Power of Anticipation

First things first, create a buzz! A "Coming Soon" page on your website can do wonders.

Coming Soon Website Templates | One Page | Wix.com — Coming Soon page, courtesy of Wix

Use this space to showcase the problem your product solves, peppered with testimonials from beta testers or industry experts who've had a sneak peek.

Haven't got any testers yet? Offer early access in exchange for feedback. This not only builds anticipation but also garners early evangelists for your product and gives you priceless insights into any usability defects before your product goes public.

2. The Halo Effect of Influencer Endorsements

In the world of startups, a nod from an industry influencer can be incredibly helpful.

Reach out to influencers in your niche, offering them a preview of your product or sharing your vision with them.

If they share your enthusiasm, request a quote or a testimonial. Even a simple tweet or LinkedIn post about your product can be golden.

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3. Showcase Your Expertise

Start a blog or a vlog. Use it to share insights, not just about your product, but about the problem you’re trying to solve and the process of how you’re getting there.

Become the go-to source for information, trends, and predictions. This positions your startup as a thought leader, building trust and credibility even before your product launches.

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4. The Magic of Media Mentions

Getting featured in a reputable publication or a well-known blog can boost your startup's credibility immensely.

Start by crafting compelling press releases about your innovative solution and reach out to journalists and bloggers.

The story isn't that you're launching a product; it's about how you're solving a problem.

5. Social Media Engagement

Social media platforms are your digital soapbox. Use them to share progress, insights, and behind-the-scenes peeks into your startup journey.

pre launch marketing email — New product teaser, courtesy of Really Good Emails and Havenly

Engage with your followers, answer questions, and build a community around your brand.

When people talk about your brand online, it's social proof in its most organic form.

6. Early Bird Specials

Offer early signup discounts or exclusive access to the first batch of users, or users on a waitlist.

Waitlist Software with Referral and Email Marketing — Waitlist rewards example, courtesy of Waitlist

People love feeling like they're part of an exclusive club. When others see the perks of being an early adopter, it creates a FOMO effect, encouraging more signups.

Additionally, showing a large number of people on a waitlist will make others trust your brand more, and make them feel that they might miss out if they don't also sign up.

Wrapping Up

Building social proof without a tangible product may seem daunting, but it's all about showcasing your vision, expertise, and the community's excitement about what's to come.

Even if your product isn't ready to take the stage, your marketing site can still bask in the spotlight, warming up the audience for the showstopper it promises to be.