What is an Unlimited UX Design Subscription?

The demand for constant innovation and improvement in user experience is key for a startup to be able to compete with larger, more established companies. An unlimited UX design subscription is becoming an increasingly popular way for start-ups and scale-ups to get access to professional UX design without making a full-time hire.

Understanding Unlimited UX Design Subscriptions

An unlimited UX design subscription is a service model where you pay a flat monthly or quarterly fee to access limitless UX design services during your subscription. This model breaks the traditional project-based or hourly billing methods, offering a more flexible and scalable solution for continuous UX improvement.

Key Features at a Glance:

  1. Unlimited Design Requests: Subscribers can request as many UX design tasks as they need without worrying about additional costs.
  2. Flat-Rate Pricing: A predictable, fixed fee replaces per-project or hourly charges, aiding budget management.
  3. Revisions and Iterations: Subscribers are often entitled to unlimited revisions, ensuring designs meet exact specifications.
  4. Instant Expertise: Access to an experienced UX designer with various skills and specialisations.
  5. Scalability: Whether you're looking to scale up or adjust your focus, the unlimited UX design subscription adapts to your needs.

Benefits for Startups

Get Design Assets Fast

If you get an unlimited UX design subscription from Lightning UX, you'll typically be set up with your own custom Trello board for design requests and may even get your first design assets within the first day.

Cost-Effective and Predictable Budgeting

With a flat-rate pricing model, startups can better manage their budgets, eliminating the unpredictability of project-based or hourly rates.

Continuous Improvement

UX is not a one-time task but an ongoing process. An unlimited subscription ensures constant access to UX expertise, facilitating continual refinement and updating of designs.

Flexibility and Scalability

As business needs evolve, the unlimited subscription model is agile enough to accommodate changes, be it scaling up or pivoting in strategy.

Faster Turnaround Times

With a dedicated designer on standby, design tasks are often completed more quickly than through traditional models, accelerating project timelines. At Lightning UX, there have been multiple times where a partner makes a design request and it's delivered within a few hours.

Get Ahead of the Competition

When investing in UX, you're making a strategic decision to prioritise the experience of your product and understand user needs more clearly. Many companies still don't invest in their UX, which results in poorer interactions, misunderstood requirements and lower user retention.

Should you get an unlimited UX design subscription?

Unlimited UX design subscriptions work best for these scenarios:

  • Early-Stage Startups: When resources are limited, this model provides professional UX support without the hefty price tag or a full-time hire.
  • Scale-Ups: For businesses experiencing rapid growth, this model offers the scalability necessary to meet expanding UX needs and help building out your design team.
  • Pivoting Companies: When a startup shifts its focus, this subscription can swiftly provide the new design requirements and services.


An unlimited UX design subscription is more than just a cost-effective service model; it's a strategic partnership. It aligns with the dynamic nature of startups, offering the flexibility, expertise, and continuous support essential for thriving in today's competitive landscape.

By subscribing, you can ensure that the needs of your users are fully and effectively considered when building your product, driving better user satisfaction and business success.

If you're interested in finding out more about a UX design subscription from Lightning UX, feel free to book a call with me here.

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